EntryPoint 2.0: U.S. Go-to-Market for Israeli Startups

EntryPoint 2.0: Why We Rebuilt the Program, and What It Offers Now

When we launched EntryPoint last October, the idea was simple: Israeli B2B founders often have excellent technology, but building a U.S. go-to-market motion takes a completely different skill set. Positioning, sales, partnerships, messaging, investor readiness, and access to the right people all have to come together, often while the core team is still operating from Israel.

I know that challenge personally. Throughout my career, I have been the person asked to build U.S. go-to-market for companies with deep Israeli or international roots, including eLoomina and Arkivum. In both cases, I was starting with a strong product and a clear mandate to create U.S. traction. What I learned is that the hardest part is rarely the technology itself. It is figuring out the market, building the network, adapting the message, and creating momentum quickly enough to matter.

You can do that work on your own, but it is slower, more expensive, and much harder than it needs to be. EntryPoint was created to give founders a better way to do it.

U.S. go-to-market for Israeli startups: What we learned in the first year

Over the past year, we worked directly with founders and CEOs and had the chance to see where the original model worked well and where it needed to change.

The feedback was remarkably consistent. Founders wanted fewer barriers to joining and leaving, a price point that felt realistic for an early-stage company, and one place to go for the U.S. expertise and relationships they needed. They did not want another agency, advisor, or accelerator to manage on top of everything else already on their plate.

That feedback pushed us back toward the core idea behind EntryPoint: mentoring first.

We are not trying to be another fixed accelerator, packaged curriculum, or outsourced sales firm. The goal is to give founders a trusted lead mentor who understands the company, then bring in the right expertise and network as the company’s needs evolve.

What changed with EntryPoint 2.0

EntryPoint is now month-to-month. Companies pay $3,000 per month; there is no long-term commitment, and they can leave with 30 days’ notice. There is no fixed cohort and no need to wait for the next intake. Companies join when they are ready to start building in the U.S.

Each company starts with a lead mentor who is matched to its business, market, and immediate priorities. As new needs emerge, additional mentors and specialists can join without increasing the monthly mentoring fee.

That flexibility matters because the support a company needs rarely stays the same. One month the priority may be positioning and messaging; the next it may be enterprise sales, customer introductions, pricing, a strategic partnership, or preparing for the next financing round.

The goal is not to give founders more people to manage. It is to give them one entry point into the expertise and relationships they need as the company grows.

What does the monthly program include?

The monthly program is centered on mentoring, strategic guidance, and market access.

That can include help with U.S. go-to-market strategy, enterprise sales, customer and partner introductions, investor readiness, messaging, pricing, and market positioning. The exact mix depends on what the company needs at that point in its U.S. journey.

This is also an important distinction in how we think about EntryPoint. We are not promising a fully outsourced commercial team for $3,000 a month. We are giving founders access to an experienced mentor and a broader network that can help them make better decisions, move faster, and avoid expensive mistakes.

For an early-stage company, that breadth is difficult to get from a single advisor. One person may understand sales, another fundraising, another messaging, another the industry itself. EntryPoint is designed so founders do not have to assemble and manage that network on their own.

What about companies that need more hands-on execution?

Some companies come to us needing more than mentoring. They know they want to enter the U.S., but their positioning, sales story, target accounts, pricing, or outreach infrastructure are not yet ready.

For those companies, we offer an optional 90-day launch engagement.

• The standard launch can include GTM strategy, ICP and buyer personas, positioning and messaging, sales decks, U.S. pricing, target-account development, partner and analyst targeting, and outreach setup.  

• The standard engagement is currently $30,000 and can be adjusted depending on what the company actually needs.

• The distinction is straightforward: the $3,000 monthly program is built around mentoring, access, and strategic guidance. The 90-day launch is for companies that want more hands-on execution to get ready to sell in the U.S.

What stayed the same

The philosophy behind EntryPoint has not changed.

The model is inspired by MIT’s Venture Mentoring Service, where I have been a mentor for more than a decade. What I have always valued about VMS is the team-mentoring approach. Entrepreneurs are not limited to one person’s experience or perspective. As the company changes, different mentors can contribute at different points.

That same idea is central to EntryPoint. A founder should not have to choose between one sales advisor, one marketing advisor, or one industry expert. The company should be able to access the right person when that expertise becomes relevant.

Our current materials cite more than 3,500 ventures mentored through MIT VMS and more than $10.4 billion raised by those ventures. The deeper reason we built EntryPoint has not changed either. After October 7, I wanted to do something concrete for Israeli founders facing one of the hardest parts of company building: proving that they could win in the U.S.

That is still the mission. The changes we made simply make the program easier to access and more useful in practice.

Who EntryPoint is for today

EntryPoint is designed for Israeli-founded B2B startups that are serious about entering and growing in the U.S.

The strongest-fit companies are generally Seed through Series A, have an MVP, pilots, or early customers, and already have a clear sense of who their enterprise buyer is. They also need a measurable ROI story and a real commitment to investing time and resources in the U.S. market.  

Our current focus is on applied and agentic AI companies in fintech, life sciences, healthtech, and higher education.

We are deliberately selective because the model works best when a company is far enough along to benefit from U.S. market access, sales guidance, positioning, and investor readiness.

Why Boston still matters

Boston gives Israeli startups something that is difficult to recreate remotely: access.

The region brings together enterprise buyers, investors, MIT, Harvard, leading hospitals, life sciences companies, technology companies, and a large Israeli business community. EntryPoint is designed to help founders plug into that ecosystem instead of trying to build every relationship from scratch.

For relationship-driven B2B companies, that can make a meaningful difference in how quickly they build credibility and start creating real U.S. opportunities.

What we are already seeing

We are already seeing the model create the kinds of connections we hoped it would.

One EntryPoint company entered into a sales agreement with USAM Group, one of our alliance partners, within weeks of joining the program.

That is a good example of what we want EntryPoint 2.0 to make possible: understand what a company needs now, bring in the right people quickly, and help the founder start building U.S. momentum without adding unnecessary process.

If you are building toward the U.S., let’s talk

If you are an Israeli B2B founder preparing to enter the U.S., build early customer traction, or strengthen your U.S. story before your next raise, we would love to talk.

EntryPoint was built to give founders one place to access the people, expertise, and relationships they need in the U.S. EntryPoint 2.0 is a simpler, more flexible version of that idea.

Frequently Asked Questions

What is EntryPoint Boston?

EntryPoint Boston is a U.S. go-to-market mentoring program for Israeli B2B startups. Companies start with a lead mentor and can bring in additional mentors and specialists as their needs evolve, with support across areas such as market entry, enterprise sales, positioning, partnerships, and investor readiness.

How much does EntryPoint cost?

EntryPoint’s monthly mentoring program costs $3,000 per month with no long-term commitment. There is also a one-time $2,000 legal fee at the start, and companies can leave with 30 days’ notice.

Does EntryPoint have fixed cohorts?

No. EntryPoint uses rolling admission, so companies can join when they are ready rather than waiting for a scheduled cohort or intake period.

Who is EntryPoint designed for?

EntryPoint is designed for Israeli-founded B2B startups, typically Seed through Series A, with an MVP, pilots, or early customers and a clear enterprise buyer. The strongest-fit companies are serious about building traction in the U.S. and preparing for their next stage of growth.

What does EntryPoint help startups with?

EntryPoint can help with U.S. go-to-market strategy, enterprise sales, market access, investor readiness, positioning, messaging, pricing, target accounts, and introductions to customers, partners, advisors, and investors.

What is the EntryPoint 90-day launch?

The optional 90-day launch is a hands-on engagement for companies that want to get ready to sell in the U.S. It can include go-to-market strategy, ICP and buyer personas, positioning and messaging, sales decks, U.S. pricing, target-account development, partner and analyst targeting, and outreach setup.

How much does the 90-day launch cost?

The standard 90-day launch is currently $30,000 and can be adjusted based on the company’s needs.

Is EntryPoint an accelerator?

No. EntryPoint is a mentoring program rather than a traditional fixed-cohort accelerator. Each company begins with a lead mentor, and additional mentors and experts can join as the company’s needs grow.

How is EntryPoint different from hiring one U.S. advisor?

A single advisor brings one person’s experience and network. EntryPoint starts with a lead mentor but gives companies access to a broader network of mentors and specialists, so the support can change as the company’s needs change.

Why is EntryPoint based in Boston?

Boston gives Israeli startups access to enterprise buyers, investors, MIT, Harvard, leading hospitals, sector expertise, and a large Israeli business community. EntryPoint helps founders connect to that ecosystem rather than trying to build every relationship from scratch.