Problem
Post-seed Israeli startups entering the U.S. face a critical gap: strong products and early traction aren’t enough without local customers, networks, and scalable sales. The AI boom has flooded seed-stage funding, but only about 20% of seed startups reach Series A. Investors now demand real U.S. traction. For Israeli founders, the lack of local credibility, access, and market understanding makes this leap even harder.
Solution
EntryPoint bridges that gap, helping founders turn promise into proof. Inspired by MIT’s Venture Mentoring Service (VMS) which has supported over 3,500 startups in raising $10.4B.
EntryPoint is the only Boston-based GTM program built exclusively to help Israeli startups scale in the U.S. market.
Who's it for
Ideal for post-seed, post-accelerator Israeli B2B startups with early revenue ($250K+ ARR) in Fintech, Life Sciences, or Higher Ed ready to break through $1M ARR and raise a Series A.
Why We're Different
EntryPoint offers deep expertise in U.S. GTM strategy and execution for startups at this critical stage. We tailor support based on each company’s KPIs and growth goals. Through the EntryPoint Connect ecosystem, we can accelerate commercial traction and link founders to vetted U.S. customers, strategic partners, and aligned investors, turning introductions into real revenue and funding.
Our Ecosystem
EntryPoint is led by Yaron Naor, a senior mentor at MIT’s VMS and Delta V programs, and a team of experienced founders, technologists, and business developers with a strong track record in AI, fintech, healthcare, and academia. Backed by domain experts, technology advisors, investment advisors, Israeli CEOs in Boston, and partners like Frost & Sullivan, USAM Group, Magnetude Consulting, and Spinnaker Sales Group, EntryPoint delivers the go-to-market strategy, product guidance, and U.S. expansion support startups need to gain traction and grow fast in the American market.
Why Boston?
Boston stands out as a premier innovation hub in the U.S., ranked 4th globally by the World Economic Forum. The city boasts a vibrant ecosystem of leading companies in healthcare, cybersecurity, artificial intelligence, biotechnology, and more. Boston is renowned for its safety, diversity, and proven success in attracting Israeli companies, with approximately 250 Israeli-founded firms actively contributing to the local economy, including 10 unicorns.
Learn more about the success of Israeli startups in Boston on the EntryPoint blog here.
Leadership
Karen and Yaron bring highly complementary strengths in U.S. market entry, business development, and B2B marketing. Yaron brings deep experience in scaling startups, sales strategy, and go-to-market execution, while Karen is a strategic B2B marketing leader with over two decades of experience in programmatic advertising, digital transformation, and growth strategy. Together, they offer a powerful blend of entrepreneurial drive, strategic insight, and hands-on support to help startups successfully scale in the U.S. market.
Yaron Naor
Founder and CEO
Yaron is a seasoned leader with over 20 years of experience driving innovation and growth across global tech firms and startups, drawing on a distinguished background in elite military service, top-tier academic achievement, and mentorship roles at institutions like MIT to help startups scale through strategic guidance and deep industry networks.
Karen Moked
Director of Marketing & Operations
Karen is a strategic B2B marketing leader with two decades of experience in programmatic advertising, digital transformation, and growth strategy, known for leading award-winning campaigns, advising tech companies as a principal at Vectur, and fostering industry connections as COO of BiotechTuesday—all while combining creative vision with data-driven execution to drive results.
12 MONTH PROGRAM
EntryPoint’s U.S. go-to-market program was developed to help Israeli B2B AI startups achieve the traction and metrics needed to raise a successful Series A round. During a period of 12 months, we combine hands-on mentorship, U.S. market immersion, and tailored execution support across four key phases:
1. Months 1-3 - Foundation and Validation:
Assess product-market fit, define buyer personas, refine messaging, and lay the groundwork for U.S. sales and marketing.
2. Months 4–6 - Go-To-Market Execution:
Launch targeted marketing and sales campaigns, engage with potential U.S. customers, build sales collateral, and secure pilot deals or first sales opportunities.
3. Months 7–9 - Traction and Iteration:
Optimize go-to-market efforts, scale revenue, develop customer case studies, and document repeatable sales processes.
4. Months 10–12 - Fundraising and Scale:
Refine investor story, connect with VCs, prepare data room, and launch Series A raise, backed by real U.S. traction.
The EntryPoint hybrid model blends cohort-based learning with individualized coaching, leveraging our ecosystem to help each company build the credibility, proof points, and growth engine needed to break through in the U.S. market.
TESTIMONIALS
What people are saying
EntryPoint’s expertise has proven instrumental as we pivot our AI technology business toward the US market. Their tailored guidance helps us refine our strategy, navigate evolving market dynamics, and position ourselves for long-term success. With their support, we are strengthening our business fundamentals, ensuring a solid foundation as we scale. Their deep understanding of the US business landscape, combined with their hands-on approach, provides the clarity and direction we need during this critical phase. We strongly recommend any Israeli startup looking to scale in the US to engage with EntryPoint.
Co-founder and CEO
“Shortly after becoming the CEO of Arkivum, I asked Yaron, a colleague of mine from our Comverse days, to help us penetrate the U.S. market. He immediately brought structure, focus, and energy to our go-to-market strategy, helping us refine our messaging, identify the right customer segments in Life Sciences, Scientific Research, and Higher Ed, and build the connections we needed on the ground, including securing new prestige customers in the U.S. like Princeton University, MoMA, The Episcopal Church and others.
Two special partnerships included EBSCO in the Higher Ed vertical and winning the lucrative Archiver Project together with GCP (Google Cloud Platform). What stood out was his hands-on approach. He didn’t just give advice and walk away; he rolled up his sleeves and worked alongside our team to open doors, validate opportunities, and get real traction.
I truly appreciate how invested he was in our success. If you’re an Israeli company looking to break into the U.S., I highly recommend working with Yaron. He knows what it takes, and he delivers.”
Former Arkivum CEO
When I was Co-Founder and CEO of eLoomina (now part of NICE Actimize) and a colleague of Yaron’s from our Comverse days, I asked him to join us to lead our U.S. market entry. Together with our team, Yaron developed and executed a strong go-to-market strategy focused on the Fintech sector. His approach positioned our technology for real commercial traction and made it highly interesting to larger players. This ultimately led to NICE Actimize acquiring eLoomina’s IP. Our software has become an integral part of the Actimize product suite, which is widely used across the industry. It is a great example of how a focused GTM strategy can transform innovative technology into something with a lasting impact.”
Co-Founder and CEO
FAQ
Your questions, answered
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