Here is the situation we see repeatedly: a promising Israeli startup raises early capital, builds a strong product, and decides it is time to attack the U.S. market. The plan is to hire a VP Sales or GM at around $200K+ per year and let them figure it out. A year later, the money is gone, the pipeline is thin, and the board is asking hard questions. In an AI market moving this fast, a lost year is not just expensive, it is disqualifying.

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EntryPoint takes a different approach. We apply that same budget to a full team with complementary skills: GTM strategy, enterprise sales execution, investor readiness, analyst relations, and market positioning, all running in parallel from day one. The result is a significantly higher probability of landing the first paying customers, securing design partners, and closing the next funding round.

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We don’t just advise.
We execute.

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Startups work with an embedded, cross-functional team covering:

• Go-to-market strategy

• Enterprise sales

• Marketing and demand generation

• Partnerships and business development

• Analyst and market positioning

• Investor access

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Instead of hiring a full U.S. team, companies can operate with a senior, market-proven team from day one.

For roughly the cost of one senior hire (e.g., GM Americas), startups gain a full execution team aligned to deliver:

• Customers

• Pilot programs

• Revenue

• Market validation

EntryPoint replaces years of hiring with immediate execution.

Our most recent engagement is a good example. We work with AiQ, an enterprise AI platform founded by a team with Technion, Rafael, and Israel Defense Prize credentials. Over the course of our engagement, we built their full U.S. go-to-market foundation: ideal customer profile, target account lists, vertical market analysis, outreach messaging including rebranding, a rebuilt sales deck, new website, and investor-ready materials for their Seed raise currently underway.

The methodology and process we apply to the fundraising process are the same ones used at MIT Venture Mentoring Service, where Yaron (EntryPoint Founder/CEO) has been a mentor for over a decade, and which have helped more than 3,500 startups raise over $3.4 billion.

The companies we work with typically look like this:

• Stage: Seed through Series A, with MVP and early paying customers or strong pilot results already in hand. Not idea stage, and not past Series B with an established U.S. org already in place.

• Sector: B2B enterprise software, with a lean toward cybersecurity, AI/data infrastructure, govtech/defense tech, fintech/regtech, retail, and healthcare. These are markets where there is strong synergy among Israeli technical depth, the Boston enterprise ecosystem, and EntryPoint expertise.

• Geography: Israeli-founded, core team still in Israel, actively planning or beginning U.S. market entry. We are the bridge.

• Founder profile: Strong technical founders with real product depth but limited U.S. enterprise sales experience, network, or GTM muscle. Ideally, a CEO or co-founder who is coachable and willing to lean on a proven playbook.

• Value proposition: A quantifiable, defensible value proposition with a clear ROI story, whether that is cost reduction, risk reduction, compliance, efficiency, or growth potential that resonates with senior leadership and enterprise procurement.

• Funding context: Actively raising, or about to raise, a Seed or Series A, where third-party validation materially changes their fundraising narrative.

Most programs offer advice, content, or introductions.

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EntryPoint is built for execution.

Execution, not mentorship

We don’t just guide founders, we operate as part of your team, driving real outcomes across sales, marketing, and partnerships.

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Built for Israeli startups
We understand both the Israeli ecosystem and the U.S. market, eliminating the gap between them.

Immediate access to senior U.S. talent
Instead of hiring slowly and risking early mistakes, you get a proven, cross-functional team from day one.

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From network to revenue
We don’t just make introductions, we help convert them into pilots, customers, and revenue.

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Focused on the Series A gap
Everything we do is aligned to generating U.S. traction and preparing you for scalable growth.

EntryPoint is led by Yaron Naor, a senior mentor at MIT’s VMS and Delta V programs, and a team of experienced founders, technologists, and business developers with a strong track record in AI, fintech, healthcare, and academia.

Backed by domain experts, technology advisors, investment advisors, Israeli CEOs in Boston, and partners like Frost & Sullivan, USAM Group, Magnetude Consulting, and Spinnaker Sales Group, EntryPoint delivers the go-to-market strategy, product guidance, and U.S. expansion support startups need to gain traction and grow fast in the American market. 

Boston is one of the most effective entry points for Israeli startups expanding to the U.S.

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Access to key industries
Healthcare, fintech, climate, robotics, and enterprise tech leaders are all concentrated here.

World-class ecosystem
MIT, Harvard, and leading hospitals create unmatched opportunities for partnerships and validation.

High-trust business environment
Boston is relationship-driven, making it easier to build credibility and close early deals.

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More signal, less noise
Compared to NYC and Silicon Valley, Boston offers easier access to decision-makers with less competition.

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Proven Israeli startup hub
Hundreds of Israeli companies already operate here. EntryPoint helps you plug into that network faster.

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Learn more about the success of Israeli startups in Boston on the EntryPoint blog here. 

A “scalerator” is sometimes used to describe programs that help companies grow revenue and sales capacity, beyond a classic accelerator’s early-stage focus. EntryPoint Boston runs a go-to-market program that helps Israeli B2B startups validate U.S. demand, build repeatable sales, and reach Series A readiness.

EntryPoint’s U.S. go-to-market work is driven by a senior team with deep experience in enterprise marketing, market development, and early sales motion design. As Co-founders, Yaron Naor and Karen Moked operate as a coordinated unit that gives each startup the strength of multiple executives rather than a single hire. Together, they shape strategic positioning, campaign development, buyer engagement, discovery, narrative refinement, and early pipeline creation so founders can execute in the U.S. market with speed, clarity, and professional rigor from day one. 

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Yaron leads market development and early sales execution, bringing decades of experience working with U.S. enterprises and accelerating first-deal momentum. Karen builds and scales the marketing engine, transforming buyer insights into sharp messaging, segmentation clarity, and lead generation campaign planning and execution that resonates with U.S. decision-makers. As a team, they create a closed loop between market intelligence, marketing output, and real prospect conversations, resulting in a unified GTM motion that is fast, disciplined, and aligned with U.S. buyers.