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Workshops

Practical sessions to prepare for U.S. expansion

Our workshops are run by EntryPoint mentors and Alliance Partners. They are priced separately from the $3,000 monthly membership and are open to active members and alumni. Each workshop can be taken on its own, so you choose the topics that fit your stage and needs.

Sales

B2B sales from lead to close, including winning your first U.S. customers from abroad.

Led by:Spinnaker Sales Group

Format: Two 2-hour workshops delivered remotely via Zoom (90 minutes of content plus 30 minutes of Q&A). Each can be taken on its own.

Who it is for: Israeli B2B startups looking to accelerate customer adoption and revenue, and to establish a U.S. sales presence directly or through partner channels.

Workshop 1: The Founder's Sales Journey

Helps technical founders understand the operational and financial milestones they must reach to move through the four stages of company growth: founder-led sales, first sales hire, small team sales, and sales at scale.

Founders and their market-facing teams leave with a clearer view of their growth journey, so they can make better-informed, well-timed and less risky sales investment decisions.

  • Founder-only sales
  • Conditions for the first sales hire
  • The sales hire profile
  • Sales compensation guidelines
  • Conditions for expanding the sales team
  • Small team sales practices
  • Building relationships with salespeople
  • Measuring sales performance
  • The VP of Sales hire
  • The founder's role in leading company culture

Workshop 2: Building Channel Sales in U.S. Markets

Covers the key considerations for pursuing channel sales in the U.S., and the resources and incentives needed to establish and grow a customer base from abroad.

Founders learn when and how to establish U.S. sales, both direct and through channel partners. Legal, regulatory, accounting and incorporation topics are covered in the Legal workshop.

  • Direct vs. channel sales
  • Types of B2B channels
  • Channel partner scenarios
  • Example channel sales strategy
  • Channel resources, skills and incentive models
  • Benefits and drawbacks of channel sales
  • Standard partner business terms
  • Building sales in U.S. markets
  • Practical guidelines for a channel sales strategy
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Funding strategy

Building the investor presentation for a Series A.

Led by:Flint Capital

Format: Interactive workshop. Length to be confirmed with Flint Capital.

Who it is for: Seed-stage startups preparing to raise a Series A.

Building Your Series A Investor Presentation

Gives founders the investor view on funding strategy and Series A preparation, and works through how to build an investor presentation that resonates with U.S. VCs.

  • How U.S. investors evaluate Series A companies
  • Structuring the investor narrative
  • Key metrics and proof points to show
  • Building and refining the deck
  • Feedback from an investor perspective
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Marketing

Adapting your messaging and value proposition for U.S. buyers, and planning the launch.

Led by:Magnetude Consulting

Format: Three 2-hour interactive sessions. Each can be taken on its own, so companies choose the topics that fit their needs and stage.

Who it is for: Israeli B2B tech startups preparing for or early in U.S. market entry.

Workshop 1: Cultural Considerations in B2B Marketing: Israeli Ventures Breaking into the U.S. Market

Explores the cultural differences between the U.S. and Israel that most affect B2B marketing, how they shape the way technology products are marketed, and how to navigate and use them. Designed for teams with limited experience doing business in the U.S. or with U.S. customers.

  • Differences in communication styles
  • Adapting typical marketing strategies
  • Approaches to marketing tactics, including digital and social
  • Other differences, including risk tolerance, regulation and customer expectations

Workshop 2: Aligning Your Value Proposition and Go-to-Market Strategy for the U.S. Market

Helps startups tailor their value proposition, messaging and positioning for U.S. buyers, and build those insights into their go-to-market strategy. Provides actionable frameworks to communicate your value and stand out from the competition.

  • Analyzing the U.S. market for strategic insights
  • Developing a U.S.-focused value proposition
  • Messaging and positioning for a U.S. audience
  • Informing your go-to-market strategy

Workshop 3: Ready, Set, Launch: Preparing Your U.S. Market Entry

A practical overview of what needs to be in place for a successful U.S. launch, with key considerations for a smooth and effective market entry.

  • Go-to-market decisions informed by market analysis
  • Core marketing components for a U.S. launch
  • Building a marketing launch plan and choosing the right launch approach
  • Marketing budget and staffing for the U.S.
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Business strategy

A Business Canvas workshop and speed-dating sessions with global analysts.

Led by:Frost & Sullivan

Format: Interactive workshop plus one-on-one analyst sessions. Length to be confirmed with Frost & Sullivan.

Who it is for: Startups validating their business model and U.S. market opportunity.

Workshop 1: Business Canvas Workshop

Works through your business model on a structured canvas, testing your assumptions about customers, value, channels and revenue against the U.S. market.

  • Customer segments and value proposition
  • Channels and customer relationships
  • Revenue streams and cost structure
  • Key partners, resources and activities
  • Gaps and priorities for U.S. entry

Workshop 2: Speed-Dating with Global Analysts

Short one-on-one sessions with Frost & Sullivan analysts covering your market, giving independent perspective and third-party validation that U.S. buyers value.

  • Market sizing and trends in your sector
  • Competitive landscape
  • Feedback on positioning
  • Independent validation for U.S. buyers
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Product strategy

Understanding U.S. customer needs, launching an MVP, and growing the customer base.

Led by: Rajesh Talpade, PhD (EntryPoint mentor)

Format: Interactive workshop.

Who it is for: Founders and product leaders bringing a product to the U.S. market.

Launching Products in the U.S.

Time-tested approaches for achieving product success in the world's biggest market.

  • Understanding U.S. customer needs
  • Creating and launching a minimum viable product
  • Achieving product excellence
  • Scaling the product and customer base
  • Leading geographically dispersed teams
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Negotiations

A practical framework for planning and running customer negotiations.

Led by: Doug Plotkin

Format: Interactive workshop.

Who it is for: Founders and teams negotiating with U.S. enterprise customers.

A Practical Approach to Successful Negotiations

Helps your customer negotiation team plan and execute a negotiation, producing the key outputs of the planning phase.

  • Approach: the high-level approach to the negotiation
  • Principles: guiding principles of negotiation
  • The contract: what are we negotiating?
  • Teams: structures, roles and responsibilities
  • Timetable: high-level timeline and resource availability
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Leadership

Defining your leadership signature and building high-performing, adaptive teams.

Led by: Deborah Ancona, MIT Sloan School of Management

Format: Two 2-hour interactive workshops. Each can be taken on its own, or combined to cover leading yourself and leading teams in turbulent times.

Who it is for: Founders and senior leaders.

Workshop 1: Discovering Your Leadership Signature

Looks at your unique way of leading, your Leadership Signature, and how to communicate it more strategically. Starts with today's leadership challenges, examines the signatures of leaders such as Satya Nadella, then has you describe your own and refine it using the 4-CAPS+ leadership model.

  • Leadership in a turbulent world
  • Entrepreneurial leadership signatures of others
  • Your leadership signature
  • The 4-CAPS+ model of leadership
  • Communicating your signature and developing as a leader

Workshop 2: Creating High-Performing Teams

Based on years of research and a recently revised book on x-teams, a form of high-performing, adaptive team. Challenges your current view of what makes teams effective, shows an x-team in action, and helps you apply the model more deliberately in your own organization.

  • What's changing in your world
  • The teams needed in agile, networked organizations
  • The x-team model
  • Applying the x-team model to your organization and U.S. plans
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Team culture

Building team trust and performance through a boxing workshop.

Led by: Marc Gargaro, Team USA boxing coach

Format: In-person, hands-on workshop.

Who it is for: Team leaders and managers who want to improve the performance, mental toughness and competitiveness of their teams.

Creating a Competitive Culture Through the Art of Boxing

Builds trust, resilience and competitiveness in your team through boxing, while getting everyone into great shape.

  • Team-building exercises
  • Strategy and planning
  • Stepping out of your comfort zone
  • The importance of individual performance
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Workshops

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