Tzipi Avioz

Tzipi is a global leader with a career dedicated to advising and operating within international companies, serving in executive, board, and advisory roles across Australia, New Zealand, USA and Israel .

Tzipi has over five years of experience on ASX public boards, including roles as a Non-Executive Director at Jayride (JAY) and Shekel (Delisted from ASX), as well as involvement with the B2B eCommerce Association of Australia.

She is currently CEO APJ at Mirakl,and previously held the role of EVP of Customer Success and global delivery in Boston, where she led and grew the team and processes from 10 members in France to a global team of 180.

With more than 25 years in digital, data analytics, and executing large-scale digital transformation projects,Tzipi spent a decade at Woolworths Australia with her last role being Head of Digital Commerce & Contact Centres.
Additionally, she served as Technology & Operations Director for AMP, where I led a team of 450 employees managing all customer facing business programs.

Originally from Israel, she relocated to Australia in 2006 after serving as CIO for Tiv Taam Group, one of the nation’s most innovative retail chains.

Tzipi is a people-oriented leader and mentor who effectively mobilizes individuals and organizations through significant cultural and business transformations. Known for building strong relationships,she serves as a confidant for C-Level executives, recognized for her innovative thinking and high emotional intelligence, often brought in to drive new business growth or enhance existing operations. She values trust and transparency and is passionate about mentoring for individual development.

Mirakl is an enterprise Software as a service (SaaS) company founded in 2011 in France. Over the past five years, it has achieved more than 40% year-over-year growth, serving over 550 Retail and B2B clients globally with its advanced marketplace and dropship SaaS platform, Retail media and payout solutions, built on AI with unmatched expertise, and a robust ecosystem of sellers to facilitate marketplace business launch and scaling .In my seven years at the company, I have contributed to the growth and Series C, D, and E fundraising efforts, which have elevated the company's valuation to over $3.5 billion, establishing it as a leading player in the global eCommerce sector and in the agentic AI solutions.